Get in Touch

Blake - AMA President

Email: blake@amacolorado.org

Phone: (303) 877-7791

Laura - TMA President

Email: info@themarketingalliance.org

Phone: (303) 607-9957

© 2020 American Marketing Association & The Marketing Allliance of Colorado

Award Categories

You have a wide selection of award categories in which your work can compete. You may enter a piece in multiple categories, although entry fees must be paid for each category entered in order for it to be judged in that category.

 

Increase your odds of winning by entering your piece in more than one category.

Category A:  B2B Brand Campaigns (production costs)

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$25K Under

B2B campaigns to launch or re-launch a brand with a budget of $25K or less, including production. May include website activations, direct mail, internal launches, etc.

 

$25k - $75K

B2B campaigns to launch or re-launch a brand with a budget of $75K or less, including production. May include website activations, direct mail, internal launches, etc.

 

$75K - $150K

B2B campaigns to launch or re-launch a brand with a budget of $75K-$150K, including production. May include website activations, direct mail, internal launches, etc.

 

$150K +

B2B campaigns to launch or re-launch a brand with a budget in excess of $150K, including production. May include website activations, direct mail, internal launches, etc.

Category B:  B2C Brand Campaigns

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$25k and under

B2B campaigns to launch or re-launch a brand with a budget of $25K or less, including production. May include website activations, direct mail, internal launches, etc.

$25K - $75K
B2C campaigns to launch or re-launch a brand with a budget of $75K or less, including production. May include website activations, direct mail, internal launches, etc.

$75K - $150K

B2C campaigns to launch or re-launch a brand with a budget of $75K-$150K, including production. May include website activations, direct mail, internal launches, etc.

 

$150K +
B2C campaigns to launch or re-launch a brand with a budget in excess of $150K, including production. May include website activations, direct mail, internal launches, etc.

Category C:  B2B Product/Solution Campaigns (production costs)

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Up to $75K

B2B campaigns to launch or re-launch a product or service with a budget of $75K or less, including production. May include website activations, paid media, creative, etc.

$75K - $150K

B2B campaigns to launch or re-launch a brand with a budget of $75K-$150K, including production. May include website activations, paid media, creative, etc.

 

$150K +
B2B campaigns to launch or re-launch a product or service with a budget in excess of $150K, including production. May include website activations, paid media, creative, etc.

Category D:  B2C Campaign – Not a brand launch or relaunch (production costs)

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Up to $75K

B2C campaigns to  a product or service with a budget of $75K or less, including production. May include website activations, paid media, creative, etc.

 

$75K - $150K
B2C campaigns a brand with a budget of $75K-$150K, including production. May include website activations, paid media, creative, etc.

 

$150K +
B2C campaigns to launch or re-launch a product or service with a budget in excess of $150K, including production. May include website activations, paid media, creative, etc.

Category E:  PROGRAMS

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Experiential Programs

Experiential programs that directly and personally engage the prospect or customer with a specific goal in mind. May include events, communications surrounding, etc.

 

Content Marketing Program
Content marketing programs that focus on content with a specific goal in mind. May include collateral/assets/offers such as webinars, white papers, video, etc.

 

Lead Generation Program
Lead generation marketing programs that focus on creating leads for a sales (or other) team. May include single offer campaigns, larger scale multi-touch campaigns, etc.

 

PR Program
PR programs that focus on creating or managing relationships with media, news, influencers, online communities, etc.

 

ABM Program
ABM marketing programs targeting one, or a handful, of specific prospect accounts. May include direct mail, email nurture, media executions, etc.

 

Social Program
Social media marketing programs that focus on organic and/or paid social media.

 

Sales Enablement Program
Sales enablement marketing efforts focused on enabling sales via collateral, tools, scripts, etc.

 

Packaging

Consumer goods packaging efforts focused on the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.

Category F:  COMPONENTS

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Email
Single, or multi-touch, email communications with a specific goal in mind. Direct MailSingle, or multi-touch, direct mail activations with a specific goal in mind.

 

Print Ad
Single print advertising or series. Identity Specific brand identity work completed. May include logos, value proposition, etc.

 

MA/Lead Nurture
Marketing automation and/or lead nurture programs with multiple touch points. May include strategy, creative, etc.

 

Long Form Asset
Collateral piece over one page or two minutes in length. May include white papers, training presentations, etc.

 

Short Form Asset
Collateral piece one page or less or less than two minutes in length. May include infographics, calculators, etc.

 

Out of Home
Single, or multi-point, out of home efforts tied to a specific goal. In-Store and Point-of-Purchase In-store and/or point of purchase marketing efforts.

Category G:  Trade Show

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$25K Under
Trade show activations with a budget under $25k, including production costs. May include the booth, show communications, etc.

 

$25k-$75K
Trade show activations with a budget of $75K or less, including production costs. May include the booth, show communications, etc.

 

$75K-$150K
Trade show activations with a budget of $75K-$150K, including production costs. May include the booth, show communications, etc.

 

$150K up
Trade show activations with a budget in excess of $150K, including production costs. May include the booth, show communications, etc. 

Category H:  Video

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Up to 30 seconds
Video production up to 30 seconds in length. May be a single video or a series. May include how-tos, product demos, training, etc.

 

30-180 seconds
Video production over 30 seconds and up to 3 minutes in length. Can be a single video or a series. May include how-tos, product demos, training, etc.

 

Long form - more than 3 minutes
Video production over 3 minutes in length. May be a single video or a series. May include how-tos, product demos, training, etc.

Category J:  P,O,E Media (Paid, owned and/or earned media efforts) (production costs)

 

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Up to 30 seconds
Video production up to 30 seconds in length. May be a single video or a series. May include how-tos, product demos, training, etc.

 

30-180 seconds
Video production over 30 seconds and up to 3 minutes in length. Can be a single video or a series. May include how-tos, product demos, training, etc.

 

Long form - more than 3 minutes
Video production over 3 minutes in length. May be a single video or a series. May include how-tos, product demos, training, etc.

 

$75K - $150K
Paid, owned and/or earned media efforts with budgets of $75K-$150K, including production costs. May be single or multi-channel.

 

$150K +
Paid, owned and/or earned media efforts with budgets in excess of $150K, including production costs. Can be single or multi-channel.

Category K:  Apps, Tools and Demos (production costs)

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Up to $75K

Application, tools and/or demos developed with budgets up to $75K, including production costs. May include calculators, interactive demos, etc.

 

$75K - $150K
Application, tools and/or demos developed with budgets from $75K-$150K, including production costs. May include calculators, interactive demos, etc.

 

$150K +
Application, tools and/or demos developed with budgets in excess of $150K, including production costs. May include calculators, interactive demos, etc.

Category L: Corporate Websites (production costs)

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Under $25K
Corporate website design and development with budgets under $25K, including production costs.

 

Up to $75K
Corporate website design and development with budgets of $25k-$75K, including production costs.

 

$75K - $150K
Corporate website design and development with budgets of $75K-$150K, including production costs.

 

$150K +

Corporate website design and development with budgets in excess of $150K, including production costs.

Category M:  Microsites (production costs)

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Up to $75K
Marketing microsite design and development with budgets up to $75K, including production costs.

 

$75K - $150K
Marketing microsite design and development with budgets of $75K-$150K, including production costs.

 

$150K +

Marketing microsite design and development with budgets in excess of $150K, including production costs.

Category N:  WRITE IT IN

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B2B
Something B2B you’d like to enter but can't find a category it fits in? Enter it here!

B2C
Something B2C you’d like to enter but can't find a category it fits in? Enter it here!

Category O:  Student Entries

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Best student campaign