The Marketing Alliance (TMA) is proud to be the leading Colorado marketing association that annually recognizes the very best in marketing communications. Below are a few tips to help you prepare the best possible entry for this year's Fourteeners.
Components of a Successful Fourteener Entry
Keep in mind that the four components of judging are weighted evenly, with each of these factors accounting for 25% of the possible points. Your entry should address each of them!
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creativity
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execution
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strategy
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results (important!)
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Common Entry Errors
Our online entry process will step you through the requirements of a successful entry. Please avoid the following common entry errors:
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No results given. There are many ways to "measure" success. What was your objective when you started the campaign or project? Be sure to reflect on those in your submission.
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Enter the award category or categories that best match your marketing program. Please note the guidelines posted, and reference the FAQs for tips on acceptable entries.
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Incomplete entries. You may revisit and modify your entries at any time between the kickoff and the extended deadline.
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Missed deadlines. Don't forget to complete your online entry by the extended deadline.
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Helpful Hints
The online entry process is SIMPLE, but be sure to follow the rules. Refer to the HELP files () for additional guidance.
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Make sure that any attachments or links submitted can be opened by the judges!
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Be sure to address all four components in your narrative.
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Check that your file(s) can be uploaded. Individual PDFs are limited to 5MB in size. You are not limited to the number of PDFs that can be uploaded.
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Remember your audience: how would you explain your entry to a stranger in two minutes or less? Focus on the key components of the campaign with a succinct narrative.
